Ad-Man! is a card game about advertising mascots. Playing the role of an advertising executive, players use original mascots to win product accounts to sell things like soda pop, baseball teams, and fabric detergent. The winner of the game has collected the most products.

Different mascot types (like a dog, a cowboy, or silverware) are not restricted to selling just one thing. A snowman, for example, has been used to sell apples, dishwashing soap flakes, and the city of North Saint Paul, Minnesota.

The game consists of 60 core mascot cards, 20 expansion mascot cards, 31 product cards, 7 trump cards, 2 rules cards, and 4 blank cards. There is also a card that will include the names of backers who pledge $80 or more.